How NFT Ticketing Can Benefit Conferences and B2B Events

The rise of NFTs has taken the world by storm, with digital art and collectables fetching millions of dollars at auction. But what if we told you that NFTs could be used for more than just collecting and trading digital assets? What if they could revolutionise the way we think about ticketing, in this case, for conferences and B2B events?

Using NFTs for ticketing may seem like a futuristic concept, but we're already doing it here at SeatlabNFT.

By leveraging the power of blockchain technology, event organisers can create unique digital tickets that cannot be replicated or tampered with, providing a level of security and transparency that traditional ticketing methods simply can't match.

But the benefits of NFT ticketing go beyond security and transparency. NFTs also offer a number of other advantages that can enhance the overall experience for attendees and organisers alike. In this article, we'll explore how NFT ticketing can benefit conferences and B2B events and why it's a trend that's here to stay.

So, buckle up and get ready to learn how NFTs are changing the game when it comes to event ticketing!

Advantages of NFT ticketing for conferences and B2B events

Increased security and fraud prevention

One of the main advantages of using NFTs for ticketing at conferences and B2B events is the increased level of security and fraud prevention that it provides. The unique nature of NFTs and blockchain technology makes it nearly impossible for tickets to be duplicated or counterfeited. This ensures that only valid ticket holders are allowed entry into the event, reducing the risk of fraud and unauthorised access, something that's especially important for high-value B2B event tickets.

Greater control and flexibility

NFT ticketing allows event organisers to have greater control over ticket sales and distribution thanks to smart contracts, self-executing pieces of code that govern certain rules for ticket transfer and resale. Royalty splits and price ceilings are two rules that prevent scalping and ensure a fair distribution of tickets.

Royalty splits refer to the percentage of revenue generated from a secondary resale that is sent back to the royalty beneficiary, such as the event organiser. A portion of the sale amount is automatically sent to the specified beneficiary whenever a ticket is resold on the secondary market. 

Price ceilings refer to the maximum price a ticket can be resold for. This can help prevent scalping and ensure that fans are not charged exorbitant fees for tickets to sold-out events.

Enhanced fan engagement and experiential opportunities

NFTs can provide attendees with exclusive access to digital content or experiences related to an event. An NFT could give access to a private Q&A session with a keynote speaker or a backstage tour of the event venue. Attendees can collect and trade NFTs as souvenirs or proof of attendance, creating a sense of community and belonging among event-goers.

This also creates opportunities for event organisers to engage with attendees in new and exciting ways. By offering unique NFTs and digital experiences, organisers can create a more immersive and memorable event experience.

Potential for increased revenue streams

Organisers can monetise digital content or experiences related to the event by selling NFTs or creating limited-edition digital collections, providing a new revenue stream for organisers and boosting profits.

Overall, NFT ticketing offers many advantages for conferences and B2B events. From increased security and fraud prevention to enhanced fan engagement and potential new revenue streams, it's a trend that's here to stay. As more and more event organisers embrace NFT ticketing, we can expect to see even more innovative uses of this technology in the future.

Additional advantages of using SeatlabNFT for conferences and B2B events

Here at SeatlabNFT, we're leading the charge in the B2B and conference space when it comes to NFT ticketing and enabling a more connected experience for attendees. We've developed many cutting-edge technologies to enhance conferences beyond traditional ticketing providers' capabilities. 

In-app lottery system

The SeatlabNFT platform allows event organisers to set up in-app lotteries.

Organisers can use the lottery function to give away VIP packages, drinks, and other perks to boost engagement and excitement for the event. By using this function, event organisers can increase attendee participation and create a bigger buzz around their events.

We've seen massive success with event organisers dramatically increasing their marketing exposure and word-of-mouth advertising thanks to how easy it is for people to enter our lotteries. This not only leads to increased ticket sales but also improved customer retention rates, with many attendees reporting higher levels of overall satisfaction with events that have implemented lotteries. 

A voting system where votes are tied to tickets

SeatlabNFT also offers a voting system where votes are tied to tickets. This feature allows organisers to incentivise attendees to participate in voting or surveys related to the event. 

Attendees can use their NFT tickets to vote and earn rewards or benefits for their participation. Organisers can use the voting system to get attendees to vote on things like presentations, pitches, and speeches, allowing for greater participation and feedback. This feedback can help organisers better understand people’s preferences and improve future events.

Overall, SeatlabNFT's additional features provide event organisers with greater control and flexibility, as well as enhanced fan engagement and experiential opportunities. Using these functions, event organisers can create a more enjoyable and engaging experience while increasing revenue streams.

Get in touch if you want to know more

NFT ticketing provides numerous benefits for conferences and B2B events, including increased security and fraud prevention, greater control and flexibility for event organisers, enhanced fan engagement and experiential opportunities, and potential for increased revenue streams.

We're here to help you get started on your journey towards levelling up your next conference or B2B event. Just email us at hello@seatlabnft.com to set up a call with one of our NFT ticketing experts. 

We're continually pushing the boundaries of what's possible, and we have many more exciting features in our development pipeline; this is only the beginning of a new era of ticketing!